Last updated: May 2026 — James Whitfield, Activehull

Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Activehull, operated by James Whitfield and accessible at activehull.co.uk, collects, uses, stores, and protects the personal information of visitors to our website. By using activehull.co.uk, you agree to the practices described in this policy. If you do not agree, please discontinue use of this website.

1. Who We Are

Activehull is an independent online casino review website serving users in Great Britain. The website is owned and managed by James Whitfield. activehull.co.uk provides editorial reviews, comparisons, and information about licensed online casino platforms. We do not operate any gambling services directly.

2. Information We Collect

When you visit activehull.co.uk, we may collect the following categories of data:

• Usage data: Pages visited, time spent on site, browser type, device type, operating system, and referring URLs.
• IP addresses: Collected automatically for security, analytics, and geographic targeting purposes.
• Cookie data: Information stored via cookies and similar tracking technologies (see Section 4).
• Contact information: If you contact us directly via email, we may collect your name and email address to respond to your enquiry.

We do not collect sensitive personal data such as financial information, government identification numbers, or health-related data.

3. How We Use Your Information

The information collected by activehull.co.uk is used for the following purposes:

• To analyse website traffic and improve the quality of our content and user experience.
• To understand how visitors interact with our casino reviews and editorial pages.
• To monitor and maintain the security and performance of activehull.co.uk.
• To respond to enquiries submitted by users.
• To comply with applicable legal obligations under UK and EU law.

4. Cookies and Tracking Technologies

activehull.co.uk uses cookies to enhance the browsing experience and gather analytical data. Cookies are small text files stored on your device when you visit our website. The types of cookies we use include:

• Essential cookies: Required for the basic functionality of the website.
• Analytics cookies: Used to track visitor behaviour and website performance, typically via third-party analytics tools such as Google Analytics.
• Advertising and affiliate cookies: Placed by third-party affiliate networks to track referrals to casino operators featured on our site.

You may adjust your cookie preferences through your browser settings at any time. Disabling certain cookies may affect the functionality of activehull.co.uk.

5. Third-Party Links and Affiliate Relationships

activehull.co.uk contains links to external websites, including licensed online casino platforms. When you click on a link and visit a third-party website, that website's own privacy policy governs the collection and use of your data. Activehull accepts no responsibility for the privacy practices of any external website. We may earn affiliate commissions from operators listed on our site; however, this does not affect the independence of our editorial reviews.

6. Analytics

We use third-party analytics services, including Google Analytics, to monitor traffic and usage patterns on activehull.co.uk. These services may collect anonymised data about your visit. Google's data practices are governed by Google's Privacy Policy, available at google.com/policies/privacy. You may opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

7. Your Rights Under GDPR

As a resident of the United Kingdom or European Economic Area, you have the following rights regarding your personal data:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request correction of inaccurate or incomplete data.
• Right to erasure: You may request deletion of your personal data where no lawful basis for retention exists.
• Right to restrict processing: You may request that we limit how we use your data in certain circumstances.
• Right to data portability: You may request transfer of your data in a structured, machine-readable format.
• Right to object: You may object to the processing of your data for direct marketing or legitimate interest purposes.

To exercise any of these rights, please contact us using the details provided in Section 9.

8. Data Retention and Security

Activehull retains personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. However, no method of internet transmission is entirely secure, and we cannot guarantee absolute data security.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data on activehull.co.uk, please contact the responsible person directly:

• Name: James Whitfield
• Website: activehull.co.uk
• Email: [email protected]

James Whitfield is the data controller for activehull.co.uk and is responsible for ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

10. Changes to This Privacy Policy

Activehull reserves the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of activehull.co.uk following any changes constitutes your acceptance of the updated policy.